BRAC Bank TARA celebrates 5th anniversary

BRAC Bank Limited has celebrated the fifth anniversary of the country’s first 360-degree dedicated banking proposition for women-‘TARA’.

The bank was the first bank in the industry to launch this comprehensive women’s banking solutions to cater to all banking and financial needs of individuals and businesswomen with tailor-made solutions.

TARA has changed the women's banking landscape in Bangladesh thanks to its customer-centric proposition that added value to women. TARA puts women in the driving seat of their finances, business, career and dreams, said a pres release on Saturday.  

In this fulfilling journey of five years, TARA has emerged as a reliable partner in the progress of more than 1.50 lakh women helping them realize their potential. Be corporate professional, business owner, homemaker, student, or senior citizen, TARA has a solution for women from all strata of society.

TARA is packed with a savings account with a higher interest rate, a current account for women entrepreneurs, credit cards, business, home loans, personal loans with preferential rates, discounted processing fees, etc.

On this auspicious moment, Selim R. F. Hussain, Managing Director & CEO, BRAC Bank, said: “In Bangladesh, TARA has now become a part of women’s lives. It has changed the way women do banking, manage their finances, and achieve goals in life. TARA guides women to plan their finances better, achieve economic freedom and reach the goals that they set for themselves.”

“TARA is not merely a banking proposition, and it is a solution to realize the potential of every woman. More importantly, it has been able to play an enabling role in women's empowerment. We thank our valued customers for being with us in this journey of financial inclusion and financial independence,” he added. 

TARA’s unique capacity-building initiatives, such as Uddokta 101 and Babson College-FMO skill development programme, helped women realize their entrepreneurial dream. Its networking and recognition platforms facilitated women's progress and led them towards accomplishment in life.

As BRAC Bank marks TARA's fifth anniversary, it shares its glory with its customers, whose trust makes it what it is today. Best Bank for Women Entrepreneurs from Global SME Finance Forum, Women’s Market Champion Engagement Award & Access to Finance Champion from Financial Alliance for Women, and Financial Times-IFC commendation for women empowerment and financial inclusion – are a few of the international accolades that have taken TARA to newer height.